Overview 

Provisioning IIS 7.0 sites is a straight forward operation. You can accomplish it: 

• Through the IIS Manager UI 
• Programmatically in C#
• Through PowerShell Scripts

Resources 

This article provides a map of resources for each case. See the links below.

• The article Understanding Sites, Applications, and Virtual Directories in IIS 7.0 provides a good introduction to these concepts and the specific changes to IIS 7.0. 
• The Add a Web Site article in Microsoft Technet's IIS 7.0 Operations Guide provides the IIS Manager and command line steps to create a site.
• Provisioning IIS 7.0 Sites for Shared Hosting contains guidelines on how to provision sites in Shared Hosting scenarios.
• The Provisioning Sample in C# article gives examples of User Account, Content Storage, Application Pool, Web and FTP Sites creation. 
• The Hosting Services Code Sample section shows how to implement the provisioning of sites (and other resources) as part of a larger Hosting Services System.
• Finally, the Code Samples and Scripts section provides simple code snippets in C# and PowerShell that illustrate programmatic ways of creating sites and other resources.

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